3 Creative Headlines

While I was looking for ads with headlines on adsoftheworld.com, it was difficult to find ads with good headlines. The ads that I picked were ads that I would have stopped to look at if I were flipping through a magazine. I think that these headlines are creative and are able to convey the overall message of the ads very fast and quick.

This first ad, through its headline, effectively states how much slower your reactions times are while driving when you have been drinking and driving. Though I am able to figure out the headline, because of the positions of the words and the way some words are spelled, it does take me a couple more seconds to figure out what the headline is actually saying. This ad could have done what many other drunk driving ads could have done, by using some shocking statistic or don't let this happen to or someone else story.



The 2nd ad that I picked, for art school, is one of my favorites because of the "truth" that is behind the statement. I took many art classes while I was younger and always had trouble drawing the most realistic drawings. If I lived in the area, I would definitely be interested in taking classes at this school. This headline, like the one before, is able to tell a story about what type of art school it is (for beginners) and also be interesting as well.


The last ad that I picked, for an Australian church, features a statue of Christ the Redeemer and the headline "The fish was really this big." I think the headline goes well with the statue, and the headline is able to make the overall message of the ad clearer. Though it uses exaggeration, it is able to communicate the message that if you really want to find out the real story of Jesus and the feeding of the 5,000, attend St. Matthew in the city to find out more about Catholicism. Again, I think that this ad uses a creative headline, instead of some bible verse or a famous quote from Jesus to illustrate its point.