3 Eye Catching Ads/My First real post

While I was searching on Adsoftheworld.com, I wanted to find ads that would actually make me stop and look at them while I was going through a magazine. I think that though there are many good ads on the site, many times if these ads were placed within a magazine, I might flip by many of them, not even stopping to at least glance at what they are for or what they are attempting to sell. Even if I might stop and look at them, I might not take enough time to really look at the ad to see what message is trying to be told/sold to me.

Creative Technique: Turn it right around

This first ad made me stop because of the visual featured in the ad's design. It looks to be very sexual, but once I read the copy, the overall message of the ad becomes very clear. I think that its use of colors is beneficial to the overall image since it immediately focuses your attention to the visual message of the ad. The imagery used in this ad does a great job of first catching the attention of the reader, since it turns around the idea of what doctors normally check for down there. In addition to checking for prostate cancer, doctors should be checking for thyroid cancer as well.

Creative Technique: Mixing and Matching

This next ad, for a dentist's office, also features a very eye catching visual. It plays on the idea of the grim reaper and his infamous sickle of death. It mixes and matches the of the grim reaper, who is the bearer of death, with this dentist, who "kills" bacteria and plaque. The ad is able to successfully communicate this by mixing the grim reaper and a floss pick, which is substituted for his sickle. While looking at the ad, I realized that doing an ad for a dentist could be very boring. I am just glad that this ad didn't do what other ads for dentistry have done already, such as talking about how many awards he has won, or show a picture of before and after shots of the teeth he has worked on, etc. This ad made me realize how anything could become interesting with just some creative thought.

Creative Technique: Spoof and Parody

The last ad and probably my favorite of the 3 is ad an for the National Museum of Science and Technology, featuring a little girl sticking her tongue out, imitating the famous Albert Einstein photograph of him doing his infamous pose. The copy reads, "Every little genius' favorite place," which goes along perfectly with the picture of the little girl. I think again, that ads for museums sometimes have very similar themes and ideas that they use for ads, such as look how much your children can learn, exhibits of ancient fossils, etc. This ad would make me stop looking through any magazine so that I could see what it was advertising.