Is LOLchair amused?

While I am home today from classes, I saw this commercial for American Express. As soon as the first image appeared, I immediately smiled and was in love with the commercial and whoever came up with the concept for it. The ad is for American Express, and features "faces" out of different, everyday objects that we encounter in our day to day lives.

I have many reasons for LOVING this ad. One, I think it is very cute, different and original. American Express's ads usually feature celebrities or are about small businesses, but is completely different. It is unlike many of the other credit card commercials that show what you can buy with the card (this car! this necklace! this dress!) or what you can do with the card (sail around the world! etc). Instead, while it does show what you can buy with the card , it does it in a way that makes the objects more "human," by giving them emotions and expressions. These emoitions are able to connect to the point of the ad, by stating that if "something you bought with the card breaks, it can be repaired, replaced or your account credited." The "happy" faces of the objects then reflect what American Express can do to fix the broken objects.



Another reason why I love this ad is because I recognized a piece of internet culture within the ad. I'm not sure if American Express was aware of this connection, but something was definitely there. Here's a list of pictures of things with "faces," which many times represent different emoticons (such as :), :D, :0, etc)




There is even a flicker group called "Things with faces" and a website called thingswithfaces.net. Clearly, whoever came up with the ad for American Express was a fan of the "things with faces" idea. And so am I. And I hope LOLchair is too.